Great Design Is In The Details.
Effective communication through design is the creative & strategic planning using various methods to develop and combine symbols using images and or words to create a dynamic visual representation of ideas and messages. It is the creation and organization of visual artwork used in advertisements for products and services. It can involve trend & insight analysis, brand identity & Positioning, Signage and a marketing strategy.
The main difference between advertising design and regular mainstream artwork is that advertising art must be designed to reach and compel the target audience to purchase products and services. A thorough understanding in marketing and how to promote products and services through visual communication is a must.