Creating A Positive & Effective Message Through Branding.
In marketing, a corporate identity is the “persona” of the corporation which is designed to accord with and facilitate the attainment of business ola cabs objectives. It is usually visibly manifested by way of branding and the use of trademark or recognizable and relatable iconography. Corporate identity has become a universal technique for promoting companies and improving corporate culture. The identity is based around the visual devices used within a company, usually assembled within a set of guidelines. These ensure that the identity of the company is kept coherent, which in turn, allows the brand as a whole, to be recognisable.
A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. The fundamental idea and core concept behind having a ‘corporate Identity’ is that everything a company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole. It is the consistency of this core idea that makes up the company, driving it, showing what it stands for, what it believes in and why they exist. It is not purely some colours, some typefaces, a logo and a slogan.
What is brand? – The perceived emotional corporate image as a whole.
What is identity? – The visual aspects that form part of the overall brand.
What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon.