There really is no one definition of design strategy
The goal is to merge business and creative objectives in a meaningful way that moves design beyond just an aesthetic exercise. When we integrate design processes and design thinking into the larger business goals of our companies or clients, we elevate the concept of design to a strategic tool that businesses can leverage.
Design strategy could be described as inventing the language to express your client’s business strategy most clearly. It articulates the parameters and potential of a specific challenge that drive a series of solutions or result. It’s simple, compelling and actionable. And as with any language, evolution and variation are inevitable and should be accommodated. Hence, We want to include flexibility and the option of organic growth into the agenda right from the start.