The basics first!
Because you’ve got to crawl before you can walk, let’s start with the fundamental concepts of simple and effective design.
Complex design techniques are often time-consuming and, well, complex. Some of these advanced effects can add plenty of depth to designs, but when used in the wrong place, they do little more than distract viewers from the project’s intended focus. These effects may be precisely what a design needs to have the impact it requires, but even in these cases, they should be complemented by simpler effects.
Simple effects and techniques are the building blocks of today’s designs. For example, what good is a stellar lighting technique if you can’t decide which colors to use or which text-based effects to use in conjunction with the effect? With a “less is more” mentality, I have selected a few very simple and impressive design techniques that can drastically improve the performance and appearance of your designs.
1. Add Contrast : Sadly, adding extra contrast is one of the most overlooked and under-used techniques.
2. Color & Gradients : Using color and gradients well can be a challenge. Between coming up with a perfect palette and knowing where to put each tone, it’s easy to spend too much time coloring your design.
3. Typography : Choosing a font with letter and sentence spacing (or kerning & leading) and case, can make a huge difference in headlines, paragraphs, logos and anything else that involves text. It is nothing more than the distance between each pair of letters.