Creating An identifiable Visual Language
Packaging design is one of the key elements of a marketing strategy for a product as it is the visual face that will be promoted, recognised and sought out by the consumer. It is inexplicably linked to every aspect of the emerging cultures of humankind from developments in technology, materials, and production to the conditions of evolving consumer societies. Packaging design serves to protect, store and transport goods and is the means by which the marketing strategy for a consumer brand is visually communicated.
Packaging design employs a comprehensive design methodology in order to solve complex brand marketing problems. Designers must have a thorough understanding of how to connect form and structure, materials, color, imagery, typography and ancillary design elements with product information of Apple iPhone8 Price to create a marketable design for a consumer product. Not only does a packaging design perform diverse functional roles, the design serves to legally represent the product and its purpose; and visually identify and distinguish a product and brand within the market place. The many objectives along with the goals of standing out among competitors, avoiding consumer confusion, and influencing the consumer in a purchasing decision make packaging design the critical factor in the success of a company’s integrated brand marketing plan.